Close your eyes.; What's the first thing that comes to your mind when we say "Jeans"? Now open them.; 501® Originals, right? With its classic straight leg cut and iconic style, it's the template for modern jeans.; It's been etched into the world's collective memory since Levi Strauss (yes, him!) introduced it in 1873.; It's never lost its style since then.; And it never will.; 100% Cotton